Alliance players buy heirlooms from Krom Stoutarm in Ironforge. Horde players buy from Estelle Gendry in Orgrimmar. Both sell the same catalogue for gold, including every upgrade token. Helms, legs, and cloaks come from guild vendors instead.
Start here. Each curator stocks 53 heirlooms for gold, and the only gold source of upgrade tokens.
Alliance
Ironforge, The Library, inside the Hall of Explorers
Heirloom shoulders, chests, weapons, off-hands, trinkets, necklaces, and every upgrade token, all for gold.
Map coordinates not yet verified.
From Warcraft Wiki and Wowhead, retrieved October 20, 2026. Not yet confirmed in game. Sources and method
Horde
Orgrimmar, Gates of Orgrimmar
Warcraft Wiki also lists her in the Rogues' Quarter of Undercity.
The same catalogue as Krom Stoutarm: shoulders, chests, weapons, off-hands, trinkets, necklaces, and every upgrade token, all for gold.
Map coordinates not yet verified.
From Warcraft Wiki and Wowhead, retrieved October 20, 2026. Not yet confirmed in game. Sources and method
The only gold source for heirloom helms, legs, and cloaks: 20 items, 500 gold each. You need to be in a guild, and you need the reputation below.
Both factions
Heirloom helms, cloaks, and legs for gold. They do not sell shoulders, chests, weapons, or upgrade tokens.
From Warcraft Wiki, retrieved October 20, 2026. Not yet confirmed in game. Sources and method
Useful if you have Marks of Honor to spend. They sell 15 heirlooms that the curators also sell for gold.
Alliance
Stormwind City, Champion's Hall
A subset of heirlooms for Marks of Honor instead of gold, plus the first-tier upgrade tokens.
Warcraft Wiki lists this vendor at 74.5, 68.4 in Stormwind City. Not yet confirmed in game.
From Warcraft Wiki, retrieved October 20, 2026. Not yet confirmed in game. Sources and method
Horde
Orgrimmar, Hall of Legends
A subset of heirlooms for Marks of Honor instead of gold, plus the first-tier upgrade tokens.
Warcraft Wiki lists this vendor at 38.0, 70.8 in Orgrimmar. Not yet confirmed in game.
From Warcraft Wiki, retrieved October 20, 2026. Not yet confirmed in game. Sources and method
Pays in Darkmoon Prize Tickets rather than gold. Covers 29 heirlooms. Ticket prices and Faire dates
Both factions
Darkmoon Island, Darkmoon Faire, while the Faire is open
A subset of heirlooms and the first-tier upgrade tokens, for Darkmoon Prize Tickets instead of gold.
Warcraft Wiki lists this vendor at 47.7, 66.7 in Darkmoon Island. Not yet confirmed in game.
From Warcraft Wiki, retrieved October 20, 2026. Not yet confirmed in game. Sources and method
Same 29 heirlooms as the Darkmoon Faire, for Champion’s Seals.
Both factions
Icecrown, Argent Pavilion, Argent Tournament Grounds
The same heirlooms as the Darkmoon Faire plus the first-tier upgrade tokens, for Champion's Seals instead of gold.
Map coordinates not yet verified.
From Warcraft Wiki, retrieved October 20, 2026. Not yet confirmed in game. Sources and method
Rings come from the Stranglethorn fishing contest and garrison shipyard missions. See heirloom rings for each one.